During the prestigious Milan Fashion Week, our vertical garden transformed one of the industry's most iconic events into a celebration of elegance and sustainability. Created specifically for the Laura Biagiotti fashion show, this temporary garden demonstrated how nature, art and design can come together to enrich the world of haute couture. Positioned in one of the event's most exclusive locations, the vertical garden became an extraordinary scenic backdrop for fashion shows, exclusive events and photo shoots, giving the spaces a new aesthetic and sensorial dimension.
The choice of 850 plants belonging to 14 different essences made it possible to create a refined chromatic effect, in harmony with the shades of the collection presented, emphasising the beauty and charm of the context. In addition to its visual impact, the project represented a strong message of sustainability: a combination of green design and responsible fashion, capable of enhancing the fashion shows and making the public more aware of a future increasingly oriented towards nature. The installation reinterpreted the concept of luxury, demonstrating that materials, fabrics and the environment can dialogue with each other, creating immersive experiences of great impact.
A project that has managed to blend aesthetics and innovation, making green the protagonist of one of the fashion system's most eagerly awaited events.